A cluster initiative is designed so as to develop a series of concrete actions that improve competitiveness within the cluster. This process requires collective thinking and analysis. A cluster initiative usually includes about six months for planning and between 12 and 36 months of implementation of the defined actions.
Strategic planning takes six months as this is the minimum duration to establish a solid foundation with the aim to start a long-term change process that involves all stakeholders.
The period of implementation will depend on the actions identified and of their execution pace. This phase is a key component of the cluster initiative as it ensures the effective implementation of actions, and therefore the success of the project. There must be continuity between the 5 phases of the initiative.
The cluster initiative is divided into 5 distinct phases including collective action such mobilization and structuring for change in the cluster, but also an in-depth strategic analysis to build together a vision and an action plan with short and long term objectives.
During the strategic planning and implementation of the initiative, the change process goes through five distinct stages: the coordination between institutions and business representatives to support from the project's inception, the motivation for an active participation in the initiative from both companies and institutions, the motivation to contribute to collective strategic thinking, the motivation to participate in the definition of actions to improve the business and cluster environment and finally, the motivation to take part in an effective implementation of the actions defined and therefore in a valuable transformation of the cluster.