On October 19, 2023, Carlos Tarrasón gave the conference “Advances, challenges and next steps in the implementation of the Aroeira Honey Designation of Origin in the North of Minas” at the XX Beekeeping Seminar in the North of Minas.

Carlos Tarrasón was hired as a specialist project consultant for the implementation of this Denomination of Origin, a project carried out by WIPO (World Intellectual Property Organization) and in collaboration with SEBRAE, the Brazilian Ministry of Foreign Affairs, and INPI.

Cluster Consulting is carrying out the strategic analysis for aroeira honey from the North of Minas, a project contracted by SEBRAE MG and carried out in partnership with COOPEMAPI, CODEANM and other institutions in the territory. See project here.