On July 9th 2024, a meeting was held with representatives of the cluster Beekeeping in the North of Minas to define the positioning strategy for aroeira honey produced in the region. .
On October 19, 2023, Carlos Tarrasón gave the conference “Advances, challenges and next steps in the implementation of the Aroeira Honey Designation of Origin in the North of Minas” at the XX Beekeeping Seminar in the North of Minas.
On the 22nd of June 2016 the Strategic Plan and Service Model of the Canastra cheese producers Association (APROCAN) was presented in São Roque de Minas aiming to reinforce the region's Protected Geographical Indication and Collective Brand. The work was developed in partnership with INAES and SEBRAE-MG and started on the 1st of August 2015.
