Carlos Tarrasón, CEO of Cluster Consulting and consultant at WIPO, participated in the Origens Brasileiras Event in São Paulo, Brazil, from November 28 to 29, 2024. He presented on the 29th in the session "Successful GI practices to create value and sustain traditions and local economies".

He presented the progress of the project to reinforce the implementation of the Denomination of Origin of Aroeira Honey from Norte de Minas. Project by the World Intellectual Property Organization – WIPO in partnership with SEBRAE, INPI and the Ministry of Foreign Affairs, which is reinforcing the governance, management and control system, and marketing strategy of the Denomination of Origin. One of the results is the video that presents the product, the territory and the people of Mel de Aroeira do Norte de Minas.